Mindblown: a blog about philosophy.

In Lagos, everyone moves fast. Online buying decisions are usually made based on 4 important questions: Is this a trustworthy business? Do they have what I need? Is it affordable? How can the item get to me? If any of these questions do not have an easily accessible answer, losing customers from the jump is…

I once heard a colleague say that “logistics is where e-commerce goes to die”. When statistics say that e-commerce businesses lose up to $1B every year from failed last-mile deliveries, these are not mere numbers. They represent real losses made by real people who have invested their time, money and skills into running their own…

If you’re running a business in Lagos, take your crown. Not everyone can manage customers, sort finances and at the same time, seek ways to improve and grow. In a city where traffic is unpredictable and customer expectations are high, delivery speed and ease can make or break a business. This is why more business…

How RouteLift helps Ome’s Apparels stay sane with same-day deliveries in Lagos. The Problem Imagine building a business online, working hard to get strangers to trust you with their money and growing that business. But one day, you send out a delivery to one of such customers using a dispatch rider, and you don’t hear…

Running a business is hard, doing it in Nigeria makes it harder. You are multitasking– chasing customers, posting online and also managing payments. To be honest, your hands are already full and if you add delivery problems to the mix, it quickly becomes much more overwhelming. Let me let you in on a little secret;…

Running a business on social media sounds fun but no one really prepares you for the unique struggles that come with the “excitement”. You’ve started your online business, posted consistently on social media and maybe you’ve even run a few ads here and there, but the sales keep crawling or worse, they’re not coming at…

In today’s digital world, online businesses whether big or small are no longer simply competing on product or price. They’re competing on experience. From the moment a customer places an order to the moment it arrives at their doorstep, every step matters. And one of the most powerful tools for transforming that experience is real-time…