What is RouteLift and What Do We Do?
Ever had questions about what exactly RouteLift does and who we are for? This blog article answers all the questions you might have.
Every year, millions of small businesses in Nigeria lose over $1billion due to unreliable delivery. 40% of deliveries are either late or never arrive, leading to delivery being one of the foremost causes of lost trust and non-returning customers.
Most business owners complain of 3 major things when it comes to the last-mile delivery:
- Unreliable riders
- Lack of visibility after the item leaves their store
- Support teams that don’t prioritize small businesses
This is why RouteLift exists. There are many things a business owner has to worry about– we ensure that running deliveries is not one of them.
In this post, you will find:
- What is RouteLift?
- What does RouteLift do?
- Who is RouteLift for?
- How does RouteLift work?
- Why should you use RouteLift?
Ready? Let's get right into it.
What is RouteLift?
RouteLift is a last-mile delivery company for e-commerce businesses in Nigeria. We help businesses with quick, affordable and reliable same-day delivery.
While there are various delivery solutions in the market, they are suited for individuals or bigger businesses. RouteLift caters predominantly to the underserved demographics: microSMEs, a.k.a. small businesses. We provide confident delivery for every business owner running an e-commerce or social commerce business (businesses run on social media).
Currently, RouteLift’s services cover all of Lagos. Operations have also begun in some parts of Ibadan, Port-Harcourt and Abuja. Interstate deliveries are yet to begin.
What Does RouteLift Do?
1. We connect businesses to reliable delivery riders:
Instead of business owners working with fragmented delivery companies or individual riders, we consolidate them on one platform. Background checks and verifications are carried out on every rider on our platform, so trust is not misplaced. No matter the day or time that you place your delivery, you can be certain that the rider carrying out your delivery will deliver quickly.
2. We enable same-day deliveries:
Tired of slow pick-ups and even slower deliveries? RouteLift solves this problem for you. You can request for standard or express deliveries, and be certain that your customer will receive their package on the same day. Deliveries placed before 3pm are certain to be received on the same day. If placed after 3pm, same day receipt depends on the location within the state.
3. We provide delivery visibility and tracking:
With RouteLift, you receive an update at every point during your delivery. From pickup to arrival at receiver’s address to dropoff. You no longer need to call the rider every few minutes to confirm where they are or if the item has been dropped.
4. We help you manage your deliveries more efficiently:
If you run a growing business, one of your most used apps is most likely WhatsApp. We saw that behaviour in our customers and decided to create a solution that integrates seamlessly into your current workflow. RouteLift has an app that you can download on your phone’s app store, and we also have RAYA, a WhatsApp AI delivery assistant that does everything the app can do. With RAYA, you can sign up, estimate delivery prices, fund your wallet, create and track your delivery! Pretty cool, right?
Who is RouteLift For?
RouteLift is for Nigerian businesses. We focus on an underserved demographic– small and growing businesses. Larger logistics companies are known to focus on more established businesses, but growing businesses are a major part of Nigeria’s economy. According to Moniepoint's statistics, MSMEs contribute to 48% of the country's GDP. This is a sector whose scale we should give more attention. Some of such businesses are:
- E-commerce and social commerce sellers
- Fashion stores
- Retail stores or supermarkets
- Pharmacies
- Cosmetic stores
- Businesses with regular delivery needs
If your business is placing up to and more than 10 deliveries every week, you should be delivering with RouteLift.
How Does RouteLift Work?
RouteLift is easy and intuitive to use. Step-by-step, it works like this:
- Create an account: Sign up on RouteLift with your accurate information.

- Fund your wallet: For ease of paying for your delivery, we recommend funding your in-app wallet for every trip. Your wallet is also where you receive cashbacks or referral prizes when available.

- Book a delivery: Choose the location of the sender and the receiver using google maps. And select the size of the item. These determine your delivery price.

- A rider is assigned and you can track the delivery in the app.

- Order is delivered: That’s all! You get notified when the order is delivered, so your mind is at ease.
Please note:
With RAYA, you chat with the assistant like a friend, and follow the instructions. You can carry out the same functions on RAYA like you do on the app, i.e. creating an account, funding your wallet, creating an order and tracking.

Why Should You Use RouteLift?
Of the many logistics businesses in Nigeria, there are several reasons why RouteLift stands out:
1. We’re more reliable than informal delivery options:
If you’re starting out with your business or you’ve been burned before by delivery riders, you should use RouteLift. All riders on our platform are verified and can be tracked. It is with pride that we share that till date, we’ve not had a case of a lost or stolen item. Instead of hoping that nothing will happen to the items you sent out, work with a logistics platform that prioritizes your peace of mind.
2. We help businesses deliver consistently:
You no longer need to scamper whenever you have many orders to fulfill. RouteLift has a large network of vetted drivers that are capable of taking your orders wherever you desire. Consistent and confident delivery, no matter how many they are, is possible with RouteLift.
3. Seamless integration with your favorite e-commerce platforms:
We’re actively working on being accredited delivery partners on WooCommerce, Shopify and Bumpa. But right now, we have partnered with other marketplaces including Shipbubble and Babyducts to carry out deliveries. If you use any of those platforms, RouteLift is there to serve you.
Conclusion
Our mission as a business is to help your business grow through reliable logistics services. If you run an e-commerce platform requiring a delivery partner, reach out to us to begin. Otherwise, you can easily get started by downloading RouteLift on your phone’s app store or using RAYA on WhatsApp.