RouteLift’s Same-Day Delivery has Given Me Peace of Mind

How RouteLift helps Ome's Apparels stay sane with same-day deliveries in Lagos.

The Problem

Imagine building a business online, working hard to get strangers to trust you with their money and growing that business. But one day, you send out a delivery to one of such customers using a dispatch rider, and you don’t hear from him for two weeks. Yes, you read that right. 2 weeks.

That’s exactly what happened to Omena, the founder of Ome’s Apparels, an online lingerie brand for women. She entrusted delivery of items worth thousands to a dispatch rider in Lagos and without explanation, he disappeared with the items for two weeks.

Her credibility as an online vendor was at stake, and so was her mental health. In order to placate the customer, she had to personally deliver a replacement. It cost her energy, time and money. After that incident, she had to shut down her business for a few weeks to recuperate and care for her mental health.

Despite trying out other popular delivery companies, she still couldn’t promise same-day delivery to customers in the same city. At some point, she used to tell customers to send their own delivery riders to pick up. As a brand dedicated to providing a superb customer experience, she was constantly frustrated.

The Solution

Today, Omena promises her customers same day delivery within Lagos, if orders are placed before 3pm. What changed?

In one word, RouteLift.

Omena came on board in June, 2025. In her words, “I don’t know the sales rep who reached out to me on WhatsApp from RouteLift. But I am so grateful she did. I didn’t answer her at first because I thought it would be the same experience I’ve had with other delivery companies. It took about a month before I responded to her to give it a try”.

After sticking with RouteLift for 1 month, she sent in an unsolicited video review praising the structure and personalized support that RouteLift gives to businesses like hers. Her customers in far places like Ikorodu now receive same-day deliveries from her at affordable prices.

Coupled with the new tool that RouteLift built to help business owners, RAYA - a WhatsApp delivery assistant, her delivery operations have never been more stress-free. 

“RAYA feels like you’re gisting with a friend”, Omena gushed.   

She now has the ability to place multiple delivery orders in just one WhatsApp DM, without creating several orders like she would’ve needed to do on an app. 

Same day delivery, reliable riders, affordable prices; and the option to place orders on WhatsApp. It’s no surprise that Omena loves to use RouteLift.

The Impact

For Omena, the biggest impact is on her confidence. Her ability to provide holistic services to her customers– from procuring quality lingerie pieces to getting them to their doorstep. The affordable prices also mean that her customers aren’t scared away by the delivery fee. According to Omena, she has tried other popular delivery companies, but she has never experienced the ease and affordability that RouteLift affords her.

You’ve probably heard it said often that “running a business in Lagos is not for the weak”. The truth is that running a business anywhere is not for the weak. However, having good partners to support your operations and logistics will make the process much easier for you. Like Omena quickly discovered, it’s more than having good products or marketing. You have to consider your logistics as well.

Watch Omena’s video case study here.